Background and Challenges
A US multinational medical devices company needed to design new innovative products and services, tailor-made to specific accounts characteristics suitable for the EMEA market.
However, recently major competitors have been strongly investing in the EU, in order to generate new revenue streams. The investment was also done in the “Hospital Solutions” area, specifically in cath lab management.
The company asked Tefen to help it understand the strategic considerations behind the competitors’ strategy, in order to prepare high-level response proposals.
The company also asked Tefen to help it design an innovative business model to tackle C-suite stakeholder needs, in terms of cath lab management.
Tools & Methodologies
The strategic assessment focused on three main issues:
The strategic assessment led to the launch of global, long-term initiatives; implementation is currently in progress.